Sample question 2 — Customer Centricity
A logistics platform plans a two-year big-bang launch and has no way to prove early that carriers will adopt it. Stakeholders worry about discovering low adoption only after the full build. What should the team do to reduce that risk?
- A. Finish the entire build and then run a single pilot.
- B. Extend the timeline and add more analysts to the team.
- C. Survey carriers before any development starts.
- D. Release small increments and gather feedback early.
Answer: D. Option D is correct because small increments give carriers working software early, so adoption signals appear while there is still time to adjust the design. Evidence from real use beats a plan that only predicts behavior. Option B buys more analysis without putting anything usable in front of carriers. Option C surveys intentions before development and cannot predict how people behave with real software. Option A delays every signal until the entire build is finished, which is the risk the stakeholders fear.
