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What is BigQuery ML and when should you use it over Vertex AI custom training?
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BigQuery ML lets you create, train, and evaluate ML models using SQL directly inside BigQuery — no data export, no custom code. Use it when: your data already lives in BigQuery, your team has SQL expertise but limited ML engineering skills, and supported algorithms (linear/logistic regression, k-means, XGBoost, DNNs, time series) fit your use case. Choose Vertex AI custom training when you need custom architectures, full framework control, or algorithms not supported in BQML.
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